We are working to create the climate and resources that will encourage  entrepreneurship to thrive and will attract innovative, technology-based companies and investments to Central New Jersey.

We nurture an entrepreneurial network that embraces and supports new business ventures.

We help identify resources including investment capital as well as locating skilled workers. Through the web, events, collaboratives and workshops, we facilitate learning and communication. We feature entrepreneurial leaders and "heroes" such as Greg Olsen and John Martinson.

For Business

Einstein’s Alley advocates on behalf of the business, educational, and citizen communities of our state. We are mindful that government policies and practices acutely impact NJ’s viability as a premier destination for innovative businesses, and can help create an attractive place for employees to live and work. We believe that culturally rich, diverse, livable communities are the cornerstone of economic growth, and we support and promote those policies and initiatives that make central New Jersey a highly desirable place in which to live and work.

For Municipalities

Our Einstein’s Alley signage program encourages and supports the placement of roadside signs by municipalities.  These signs recognize municipalities in Central New Jersey as the place where innovative, technology-based industry is located and thrives.