Einstein’s Alley is a private, non-profit economic development initiative located in Central New Jersey. Our mission is to foster economic growth through advocacy and delivery of services that will:

• Attract new companies to the area
• Retain existing business
• Encourage the growth of jobs and services

Einstein’s Alley’s job is to make Central New Jersey the destination for technology companies.

Einstein’s Alley’s roots are in a regional economic initiative for Central New Jersey led by Congressman Rush Holt. For years there had been efforts in this direction but it was not until Congressman Holt dubbed the program Einstein’s Alley in 2003 and met with members of the research and development, business, labor, and education communities that it began to gain momentum.

Einstein’s Alley will provide a business overlay that will help focus the efforts of existing State and private organizations to establish the region as a magnet for entrepreneurial activity and as a globally recognized economic powerhouse.

Einstein’s Alley’s Vet Career Connect program connects New Jersey National Guard soldiers with Einstein’s Alley employers. Learn more here.